Event Details
Date: Saturday, March 13th
Time: 12pm PT / 3pm ET
Duration: 1 hr
Location on the Festival Map: 'The Founder's Summit'
Speaker: Archana Misra Jain
Speaker Bio
Archana is a crisis strategist, brand builder, management consultant, and consumer insights expert with more than 15 years of experience developing brand narratives for agencies and Fortune 500 companies. She has been featured in prominent outlets including Elle, Adweek, Huffington Post, New York Times, Vice, and Vox.
Her speaking engagements include Zara International, Soho House Mumbai, Soho House London, Cannes Film Festival, The American Pavilion in Cannes, DreamWorks India, Microsoft Accelerator, WeWork Chicago, and Maverick.
She also the Founder of Product of Culture, a WOC founded and funded collective that amplifies Brown brands + creatives with strategy, content, and experiences rooted in culture. POC is a space for multi hyphenated Brown Millennials and Gen Z to reclaim their narrative and a haven for thousands of South Asian brands and creatives from across the globe to connect and collaborate. The organization is focused on building culture-forward community hubs like the Founder's Summit, the South Asian Film Fest of America, and Product of Culture Shop.
Archana serves as a board member of South Asian Women in Entertainment, the Arts Council of America and as chair of the Impact Arts Alliance. She earned her Master's in Public Relations and Corporate Communication from New York University and her Bachelor's in Industrial Engineering from Lehigh University. She also received extensive leadership and service training during her 4 years with the US Marine Corps Junior ROTC program. She currently lives in Connecticut with her husband and son. Archana is a Brazil native with South Asian roots and she grew up in New York City.
THE SUMMIT RUNS FROM TUES MARCH 9TH - SUN MARCH 14TH
SUMMIT TOPICS:
Best Practices For Working With Influencers
Influencer Insight to Brand Partnerships
Understanding Your Social Metrics
Art of Digital Networking
Building A Brand and How To Scale
PR 101 How/When PR Should Be Engaged
Don’t Be Tough, Be Resilient or The Art Of Bouncing Back
Owning Your Own Narrative and Being True To Yourself
Content Creation 101
How To Ask For Support from Friends + Partners
Curate and Build Your Content (Stress Free)
Brand Basics Toolkit
Collaboration vs Compensation
About The Founder's Summit
The Founder’s Summit is built to offer a community of passionate creatives, entrepreneurs, and business owners an opportunity to connect and collaborate with each other and help elevate both the reach and strength of their personal brands and projects. It provides tangible strategies and tactics towards professional development, marketing, business management, community building, and entrepreneurship.
The Summit events will be featured alongside networking events, concert series, film screenings, comedy shows, cooking classes, an art gallery, and a pop-up market - all a part of the month-long Product of Culture Festival in February + March 2021
Our attendees are founders, builders, would-be entrepreneurs, creatives, career changers, retailers, service providers, and brands in: Art + Photography, Acting, Beauty + Wellness, Blogging, Podcasting, Consumer Goods, Content Creation, Event Services, Fashion, Film, Food, Graphic + Web Design, Marketing + Branding, Media, Music, PR, Product Building, and Professional Services that rely on your creativity and business strengths!
The Founder's Summit is produced by Product of Culture.
**This event is included in the following tickets:
Founder's Summit [All Sessions]
